was started by two local journalists who recognized the need and demand for
better high school sports coverage in the area.
Starting in Bergen County
and then moving into Passaic and then Hudson counties NorthJerseySports.com
began to take off on the strength of its extensive content. From award-winning
photography to powerful stories and columns, NorthJerseySports.com expanded
high school sports coverage like never before.
In addition to traditional
media coverage, including game coverage, features and columns, NorthJerseySports.com
has introduced multimedia features including streaming audio and video sections
to the site. Photo galleries, polls and the NorthJerseySports.com School Store
is much more than just cutting edge high school sports coverage. The goal
of the website is to create a local sports community so that the sports, schools
and athletes can actually take part in the overall coverage.
The site is broken down
into three interrelated parts sports, schools and special sections.
Special sections include
all of NorthJerseySports.coms multimedia content, photo galleries, recruiting
section, school store and more. All of which are accessible from everywhere
on the site.
In an effort to create
the kind of Interactive High School Sports Community that we envisioned a
schools section was created on the site where every school in our coverage
area, which includes nearly 100 schools, gets its own Home Page
The page is free of charge
and allows schools to post news and information about their respective athletic
programs on the Internet. The pages are smartly designed in the schools
colors, emblazoned with the mascot.
Sport-specific pages create
a way for sports fans to easily find and view content about their favorite
sport quickly and easily. Every varsity sport that we cover has its own page
with just news about that particular sport.
All three sections of
NorthJerseysSports.com work together to form a unique high school sports experience
for the user. It is easily negotiable for the novice yet provides enough compelling
content to keep even the most advanced audience online.
ADVERTISE WITH NORTHJERSEYSPORTS.com?
If you keep up with the
news you obviously know that the dot com boom has gone bust. Large
websites with tons of capital investment money, but little in the way of solid
business plans, have become dot gones.
is a local business, born through a grass roots effort, seeking its place
in the local community and laying down a solid foundation to reach that goal.
We started by introducing
ourselves to our readership one by one, hand shake by hand shake, business
card by business card. And today our website, strictly devoted to local high
school sports, has grown to include three of United States most affluent
and technologically savy counties.
Numbers recently released
by the AOL-TimeWarner media conglomerate state the Internet service provider
America Online signed up 29 million new members in the year 2001, an 11 percent
increase from the year before. Similarly, old-fashioned newspaper sales declined
across the board over that same time period. Even the New York Times, the
most highly read and respected daily in the United States, has seen a decline
in its circulation, but a sharp jump in hits to its website.
Of the three Northern
New Jersey counties that we currently cover Bergen and Passaic are listed
in Yahoo Internet Lifes Americas Most Wired Cities 2002. The adjacent
counties come in as the 65th most wired city in the nation among
such metropolises as San Francisco, Philadelphia, Atlanta, Boston, Seattle
and, of course, New York City.
Essentially the survey
assesses the citys place in the country in terms of Internet
use. Things like percentage of households online, user expertise, domain density
(which examines the geographic distribution of net use and its relationship
to local economies) and available content.
The Internet is no longer
a fad. It is here to stay and the only evidence needed to back up that statement
is a look at the curriculum at every high school in Northern New Jersey and
around the country. We know weve been there.
In our efforts to establish
ourselves in the local market, we have sent representatives into local high
schools to introduce our programs. And while there we have never been asked
What is the Internet? or How do I log on? Most of
the questions, asked in state of the art computer labs, were of the variety
of What software do you use? How can we get more involved?
We know our readership,
many of them by name and email address. We know your target audience and we
can make a formal introduction to build further relationships profitable to
From site-wide sponsorship
to weekly ads on various school pages, NorthJerseySports.com can can help
your business develop an advertising program that works.
GRAB A POTENTIAL
CUSTOMERS ATTENTION, AND KEEP IT!
When a user logs on to
NorthJerseySports.com, it is not a quick visit. Our site, one of the most
innovative on the Internet, is designed to lead our readers on a journey through
a variety of features that command attention.
The average time a NorthJerseySports.com
viewer spends on our site per day is close to ten minutes, giving you, our
advertiser, a lengthy period of time to grab a readers attention and
hold it. We can custom build your ad to be with a reader every step of the
way on his path through the website.
No newspaper, with local
sports sections printed in black and white with ad placements buried at the
bottom of the least desirable pages, can offer such advantages. And no other
website, local or national, can offer such creativity nor guarantee that potential
customers will see your ad.
We have a solid relationship
with our readers based on three years of ground-breaking local sports coverage,
and can extend that relationship to you with advertising rates that can fit
any budget in any economic climate.
Dont let the fact
that you arent a computer expert keep you from cashing in on advertising
on the Internet. Many advertisers feel intimidated by their lack of knowledge
regarding terms associated with information technology.
Dont know the difference
between megabyte and a gigabyte? Neither do we!
Actually, we do and wed
be more than happy to explain it to you along with any other questions you
might have about computers, the Internet and how to maximize your profits.
When you call one of NorthJerseySports.coms
advertising representatives they will speak to you in English, not Computer-ese.
Well explain your options in terms that you can understand. Your company
doesnt need an existing website for its advertising campaign on NorthJerseySports.com
to be successful.
We can build business
information pages that will show potential customers what your company is
all about. We can even make a custom, web-ready logo for your business. Of
course if you have an existing website and want to talk PDFs or the benefits
of HTML vs. Rich Text Format, we can do that too, but every business, from
IBM to Little Joes Deli, will be made to feel comfortable by our representatives.
THEIR WORDS, NOT OURS
Here is a small sampling
of the response that NorthJerseySports.com has gotten from its readership
in three years ofchanging the face of local high school sports coverage:
I cant tell
you how much we enjoy this site. Ive put it on my toolbar, so
I can access it easily. Thanks for the personal touch. I really appreciate
Palisades Park High School Baseball Parent
I have learned
about your site from my son, since then I have always logged on to read about
our local sports that the newspaper doesnt cover in depth. Youre
doing an excellent job. You have my support!
Cliffside Park Baseball Parent
I wish to compliment you and your staff on the High School Football
coverage. My son plays for Mahwah and the coverage has been superb. The articles
are on the money and the photos are great. I have relatives all over the country
and this is a way to stay close to the action in a timely manner. My compliments
again as I look forward to next week.
Ron Gifford Sr.
Mahwah High School Football Parent